Fredmund Malik 
Corporate Policy and Governance [PDF ebook] 
How Organizations Self-Organize

Contents
What This Is All About 13
Concept and Logic of the Series Management: Mastering Complexity 16
Foundations 16
Connections 18
Possibilities and Limits 18
What Readers Need to Understand in Order to Understand this Book 22
Success Programming Its Own Failure 23
When Thinking Fails to Grow With Practice… 24
Problems and Systems 25
Old and New Sources 26
Cybernetics as a Source of Relevant Insight 27
Two Leaps of Evolution 27
Taking Advantage of Complexity 28
Right Management Is Cybernetic Management 30
Part I From Organization to Self Organization 31
1.Manifesto for Corporate REvolution 33
The REvolutionary Transformation 33
Categorical Change — Change of Categories 34
Will the Company Survive? 35
From Money to Knowledge: Will There Still Be Shareholder Meetings? 35
From Knowledge to Insight: Mundus Novus 36
Right Corporate Policy is Systems Policy 37
Management in the Age of Complexity 38
Systemic Corporate Policy 39
Systems Logic and Subject-Related Issues 40
Effective Master Controls 41
Issue Policy vs. Systems Policy 42
Corporate Policy, Systems Policy, Governance 43
Remaining Blind for System-Immanent Natural Forces 44
2.Work Plan for Cybernetic Corporate Policy 47
Roadmap to a Cybernetic Corporate Policy 47
Orientation in the General Management Context 52
3.Hypotheses 54
4.Terminology 56
Part II New Times — New Management 61
1.Constants through Change: Invariance, Self-Organization, Evolution 63
Safe Landmarks at the Top Level 63
Master Control, Cybernetics, and Governance 71
Two Kinds of Systems — Two Kinds of Management 78
2.Prototypes of System and Self-Organization 89
System Prototype: Water 89
Self-Organization Prototype: Traffic Circle 91
3.Master Control through Corporate Policy 93
What Corporate Policy Is 94
The Core of Functioning 95
Misconceived Pragmatism 96
Examples of Complexity-Compatible Corporate Policy 98
True Leadership and ‘Great Man Fantasies’ 100
Corporate Policy and Solid System Work 101
Noncommittal Nature, Overregulation, Openness, Universal Validity 105
Ethics and Morality 108
What Should Be Regulated? 110
4.Navigating in Complexity — Models for Overview, Insight, and Perspective 111
Brain-Like Models 111
World — System — Model — Concept 113
The Model as a Thinking Tool 115
Realization and Understanding by Means of Regulation Models 116
Knowing What the Talk Is About: The Babylon Syndrome 119
Like a Brain: Operations Room — Management GPS 120
Three Purpose-Oriented Models 122
Basic Model for Corporate Policy 123
Farewell to Hierarchy: Embedding Replaces Ranking 125
Recursive Logic for Cybernetic Systems 129
Specialists, Generalists, Specialists for General Subjects 131
Three Subconcepts for Master Control 132
The Best Media for Master Control 134
Part III Instructions for Self Organization 137
1.What the Organization Should Do: The Business Concept 139
The Purpose of the Organization 140
The Business Mission 159
Performance of the Institution: The Cockpit 167
REvolutionizing Corporate Control through CPC towards Brain-Like Processes 177
The Cybernetic Power of Purpose and Mission 185
2.Where the Organization Has to Function: The Environment Concept 188
What Needs to be Considered? A Common Topographical Map 189
The Master Control Model for the Environment 194
Master Controls for the Environment Model 201
Categorical Change 217
3.

Prof. Fredmund Malik numbers among Europe’s leading management thinkers. As a consultant and management instructor for the last 30 years he has advised, educated and shaped executives at all levels and in all industries. He himself has been a successful entrepreneur for decades as CEO and principal of Malik Managementzentrum St. Gallen, with roughly 200 employees in St. Gallen, Zurich, London, Vienna, Shanghai and Toronto.