The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike.
Media Ownership :
— Investigates the commercial and strategic advantages of consolidation and cross-media expansion
— Examines the socio-political and cultural implications of media concentration
— Analyzes how policy makers have responded to media concentration and convergence
— Assesses the relationship between media ownership and economic performance
— Looks at the balance of power between politicians and media owners
This book offers an up-to-date critical overview of the contemporary media environment, as such it will be an essential text for all those with an interest in media economics, media policy, media law and management.
Содержание
Introduction
PART ONE: WHY DOES OWNERSHIP OF THE MEDIA MATTER?
Media Concentrations and Pluralism
Industrial and Economic Policy Aims
PART TWO: ECONOMICS OF MEDIA CONCENTRATIONS
Monomedia Expansion
Cross-Media Expansion
PART THREE: MEDIA OWNERSHIP POLICY — THE UK CASE
The Development of Regulation and Policy
The 1996 Broadcasting Act
An Analysis
A New Future for Communications?
PART FOUR: MEDIA OWNERSHIP POLICY IN EUROPE
Trends and Policy Responses across Europe
Towards a Harmonized EU Policy Initiative?
Conclusions
Об авторе
Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.
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