Gillian Doyle 
Media Ownership [PDF ebook] 
The Economics and Politics of Convergence and Concentration in the UK and European Media

The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike.

Media Ownership :

— Investigates the commercial and strategic advantages of consolidation and cross-media expansion

— Examines the socio-political and cultural implications of media concentration

— Analyzes how policy makers have responded to media concentration and convergence

— Assesses the relationship between media ownership and economic performance

— Looks at the balance of power between politicians and media owners

This book offers an up-to-date critical overview of the contemporary media environment, as such it will be an essential text for all those with an interest in media economics, media policy, media law and management.

Содержание

Introduction

PART ONE: WHY DOES OWNERSHIP OF THE MEDIA MATTER?

Media Concentrations and Pluralism

Industrial and Economic Policy Aims

PART TWO: ECONOMICS OF MEDIA CONCENTRATIONS

Monomedia Expansion

Cross-Media Expansion

PART THREE: MEDIA OWNERSHIP POLICY — THE UK CASE

The Development of Regulation and Policy

The 1996 Broadcasting Act

An Analysis

A New Future for Communications?

PART FOUR: MEDIA OWNERSHIP POLICY IN EUROPE

Trends and Policy Responses across Europe

Towards a Harmonized EU Policy Initiative?

Conclusions

Об авторе

Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.