Dr. Heiner Evanschitzky ist am Marketing Centrum Münster der Universität Münster tätig.
Prof. Dr. Gopalkrishnan R. Iyer leitet das Center for Services Marketing & Management der Florida Atlantic University, USA.
7 Электронные книги Gopalkrishnan R. Iyer
Heiner Evanschitzky & Gopalkrishnan R. Iyer: E-Services
VII _______________________________________________________________________________________________________________________________ _______________________ Preface The book series, Applied Marketing …
PDF
английский
€53.49
David Bejou & Gopalkrishnan R Iyer: Customer Relationship Management in Electronic Markets
Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Managem …
EPUB
DRM
€33.08
David Bejou & Gopalkrishnan R Iyer: Customer Relationship Management in Electronic Markets
Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Managem …
PDF
DRM
€33.01
Gopalkrishnan R Iyer & Erdener Kaynak: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and …
EPUB
английский
DRM
€66.30
Gopalkrishnan R Iyer & Erdener Kaynak: Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and …
PDF
английский
DRM
€66.30
Gopalkrishnan R Iyer & Erdener Kaynak: Teaching International Business
Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate b …
EPUB
DRM
€43.08
Gopalkrishnan R Iyer & Erdener Kaynak: Teaching International Business
Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate b …
PDF
DRM
€42.90
