This is an excellent, no-nonsense introduction to the field of coaching for developing practitioners. Using a rich array of examples from both life and business coaching, the book covers: o foundations of coachingo coaching processes o the range of coaching models, skills, attitudes and methodso the psychological underpinnings to the main theoretical approaches to coaching, e.g. cognitive, TA, NLPo different applications of coaching e.g in life-, executive- , or career-coachingo key professional issues such as ethics, evidence-based practice and contracts.o how to present and market your coaching identity and skills.Blending theory and practice, with examples and exercises, the book is aimed at professionals from a range of backgrounds, whether therapeutic, educational or business in orientation, who want to expand and transfer their skills to the coaching profession. It is essential reading on all coaching & mentoring courses.