автор: Gregory Ferrell Lowe

поддержка
Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland (2009 – 2017). He previously worked ten years as Senior Advisor to the executive management board of the Finnish national broadcasting company, Ylesiradio, in Corporate Strategy and Development (1997 – 2007) and as the Head of Yle Programme Development (2002-2005). He is the founder of the RIPE initiative  for development in public service media and President of the European Media Management Education Association (EMMA). He is an editorial board member for various journals, including the International Journal on Media Management. Charles Brown is the creator and leader of the University of Westminster’s Masters in Media Management, which has been running since 2005. He has also led the development of the University’s new Masters in Global Media Business, a collaboration with the Communication University of China, to be delivered in both China and the UK. Charles Brown has been a media consultant and journalist for over 25 years and has worked with a wide range of media organisations in North America and Europe, advising on the development of strategy and contributing to the creation of digital products and services. Companies he has worked include the BBC, Home Box Office, Warner Home Video, Sanctuary Records, the Guardian, the Scotsman, the Producers Alliance for Cinema and Television, the European Commission and the Department of Trade and Industry. His research interests include emerging digital business models, the development of digital products and services, new aggregation and distribution techniques, regulation and policy, media economics and evolving approaches to the preservation and promotion of public interest and public service values in the media and content industries. Charles Brown is a former president of EMMA.




2 Электронные книги Gregory Ferrell Lowe

Gregory Ferrell Lowe & Charles Brown: Managing Media Firms and Industries
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting si …
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английский
€149.79
Jonathon Hutchinson: Cultural Intermediaries
This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a soci …
PDF
английский
€96.29