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Hartmut John
Shops und kommerzielle Warenangebote [PDF ebook]
Publikumsorientierte Instrumente zur Steigerung der Museumsattraktivitat

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Обложка Hartmut John: Shops und kommerzielle Warenangebote (PDF)

Die Beiträge des Tagungsbandes vermitteln anschaulich verschiedene Zugänge zur ProblemaÝ tik von Museumsshops und unterstützen Museen beim Aufbau eines kommerziellen WarenangeÝ bots.

Zwar bieten auch in Deutschland immer mehr Museen ihren Besuchern den Service eines hauseigenen Museumsshops; gerade bei Um- und Neubauten gehört der Museumsladen fast schon zur Regelausstattung. Dennoch besteht hier nach wie vor ein großer Informationsbedarf, und den Entscheidungsträgern in den Museen stellen sich bei der Einrichtung eines Shops zahlreiche Fragen, etwa nach der besten Betriebsform oder dem passenden Verkaufssortiment. Die Beiträge des vorliegenden Tagungsbandes sollen bei der Entscheidungsfindung helfen und vermitteln anschaulich verschiedene Zugänge zur ProblemaÝ tik von Museumsshops und des Aufbaus eines kommerziellen Warenangebots.

Der Band bildet die ideale Ergänzung zu dem Handbuch »Der Museumsshop«, das 1999 bei transcript erschienen ist.

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язык немецкий ● Формат PDF ● страницы 132 ● ISBN 9783839400555 ● редактор Hartmut John ● издатель transcript-Verlag ● опубликованный 2015 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6788972 ● Защита от копирования Adobe DRM

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