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автор: Heinz-Werner Nienstedt

поддержка
PD. Dr. Frank Habann ist wissenschaftlicher Mitarbeiter am Lehrstuhl für Medienwirtschaft der Universität Mainz und derzeit Gastprofessor für das Fach Medienmanagement an der Universität Zürich. Univ.-Prof. Dr. Frank Huber ist Inhaber des Lehrstuhls für Marketing I der Universität Mainz. Univ.-Prof. Dr. Heinz-Werner Nienstedt ist Inhaber des Lehrstuhls für Medienwirtschaft der Universität Mainz. Julia Reinelt ist Projektmanagerin Marketing & Vertrieb bei HORIZONT, Deutscher Fachverlag Gmb H.




2 Электронные книги Heinz-Werner Nienstedt

Обложка Frank Habann & Frank Huber: Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche
Frank Habann & Frank Huber: Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche
…
PDF
немецкий
€42.25
Обложка Heinz-Werner Nienstedt & Stephan Russ-Mohl: Journalism and Media Convergence
Heinz-Werner Nienstedt & Stephan Russ-Mohl: Journalism and Media Convergence
Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-sha …
PDF
английский
DRM
€129.95