A complete and comprehensive collaboration providing insight on
future approaches to telephone survey methodology
Over the past fifteen years, advances in technology have
transformed the field of survey methodology, from how interviews
are conducted to the management and analysis of compiled data.
Advances in Telephone Survey Methodology is an
all—encompassing and authoritative resource that presents a
theoretical, methodological, and statistical treatment of current
practices while also establishing a discussion on how
state—of—the—art developments in
telecommunications have and will continue to revolutionize the
telephone survey process.
Seventy—five prominent international researchers and
practitioners from government, academic, and private sectors have
collaborated on this pioneering volume to discuss basic survey
techniques and introduce the future directions of the telephone
survey. Concepts and findings are organized in four
parts—sampling and estimation, data collection, operations,
and nonresponse—equipping the reader with the needed
practical applications to approach issues such as choice of target
population, sample design, questionnaire construction, interviewing
training, and measurement error. The book also introduces important
topics that have been overlooked in previous literature,
including:
* The impact of mobile telephones on telephone surveys and the
rising presence of mobile—only households worldwide
* The design and construction of questionnaires using Computer
Assisted Telephone Interviewing (CATI) software
* The emerging use of wireless communication and Voice over
Internet Protocol (Vo IP) versus the telephone
* Methods for measuring and improving interviewer performance and
productivity
* Privacy, confidentiality, and respondent burden as main factors
in telephone survey nonresponse
* Procedures for the adjustment of nonresponse in telephone
surveys
* In—depth reviews of the literature presented along with a
full bibliography, assembled from references throughout the
world
Advances in Telephone Survey Methodology is an
indispensable reference for survey researchers and practitioners in
almost any discipline involving research methods such as sociology,
social psychology, survey methodology, and statistics. This book
also serves as an excellent text for courses and seminars on survey
methods at the undergraduate and graduate levels.
Содержание
Contributors.
PART I PERSPECTIVES ON TELEPHONE SURVEY METHODOLOGY.
1 Telephone Survey Methods: Adapting to Change (Clyde Tuckerand James M. Lepkowski).
PART II SAMPLING AND ESTIMATION.
2 Sampling and Weighting in Household Telephone Surveys(William D. Kalsbeek and Robert P. Agans).
3 Recent Trends in Household Telephone Coverage in the United States (Stephen J. Blumberg, Julian V. Luke, Marcie L. Cynamon, and Martin R. Frankel).
4 The Infl uence of Mobile Telephones on Telephone Surveys(Vesa Kuusela, Mario Callegaro, and Vasja Vehovar).
5 Methods for Sampling Rare Populations in Telephone Surveys(Ismael Flores Cervantes and Graham Kalton).
6 Multiplicity-Based Sampling for the Mobile Telephone Population: Coverage, Nonresponse, and Measurement Issues(Robert Tortora, Robert M. Groves, and Emilia Peytcheva).
7 Multiple Mode and Frame Telephone Surveys (J. Michael Brickand James M. Lepkowski).
8 Weighting Telephone Samples Using Propensity Scores(Sunghee Lee and Richard Valliant).
PART III DATA COLLECTION.
9 Interviewer Error and Interviewer Burden (Lilli Japec).
10 Cues of Communication Difficulty in Telephone Interviews(Frederick G. Conrad, Michael F. Schober, and Wil Dijkstra).
11 Oral Translation in Telephone Surveys (Janet Harkness, Nicole Schoebi, Dominique Joye, Peter Mohler, Timo Faass, and Dorothée Behr).
12 The Effects of Mode and Format on Answers to Scalar Questionsin Telephone and Web Surveys (Leah Melani Christian, Don A.Dillman, and Jolene D. Smyth).
13 Visual Elements of Questionnaire Design: Experiments with a CATI Establishment Survey (Brad Edwards, Sid Schneider, and Pat Dean Brick).
14 Mode Effects in the Canadian Community Health Survey: AComparison of CATI and CAPI (Yves Béland and Martin St-Pierre).
PART IV OPERATIONS.
15 Establishing a New Survey Research Call Center (Jenny Kelly, Michael W. Link, Judi Petty, Kate Hobson, and Patrick Cagney).
16 CATI Sample Management Systems (Sue Ellen Hansen).
17 Measuring and Improving Telephone Interviewer Performance and Productivity (John Tarnai and Danna L. Moore).
18 Telephone Interviewer Voice Characteristics and the Survey Participation Decision (Robert M. Groves, Barbara C. O’Hare, Dottye Gould-Smith, José Benkí, and Patty Maher).
19 Monitoring Telephone Interviewer Performance (Kenneth W.Steve, Anh Thu Burks, Paul J. Lavrakas, Kimberly D. Brown, and J.Brooke Hoover).
20 Accommodating New Technologies: Mobile and Vo IP Communication(Charlotte Steeh and Linda Piekarski).
PART V NONRESPONSE.
21 Privacy, Confidentiality, and Respondent Burden as Factors in Telephone Survey Nonresponse (Eleanor Singer and Stanley Presser).
22 The Use of Monetary Incentives to Reduce Nonresponse in Random Digit Dial Telephone Surveys (David Cantor, Barbara C.O’Hare, and Kathleen S. O’Connor).
23 The Causes and Consequences of Response Rates in Surveys bythe News Media and Government Contractor Survey Research Firms(Allyson L. Holbrook, Jon A. Krosnick, and Alison Pfent).
24 Response Rates: How have they Changed and Where are they Headed? (Michael P. Battaglia, Meena Khare, Martin R. Frankel, Mary Cay Murray, Paul Buckley, and Saralyn Peritz).
25 Aspects of Nonresponse Bias in RDD Telephone Surveys (Jill M. Montaquila, J. Michael Brick, Mary C. Hagedorn, Courtney Kennedy, and Scott Keeter).
26 Evaluating and Modeling Early Cooperator Effects in RDDSurveys (Paul P. Biemer and Michael W. Link).
References.
INDEX.
Об авторе
JAMES M. LEPKOWSKI, Ph D, is Professor of Biostatistics and
Research Professor at the Institute for Social Research at the
University of Michigan.
CLYDE TUCKER, Ph D, is Senior Survey Methodologist at the
U.S. Bureau of Labor Statistics in Washington, D.C.
J. MICHAEL BRICK, Ph D, is Director of the Survey Methods
Unit at Westat, Inc., in Rockville, Maryland.
EDITH D. de LEEUW, Ph D, is Associate Professor in the
Department of Methodology and Statistics at Utrecht University in
the Netherlands.
LILLI JAPEC, Ph D, is Senior Statistician at Statistics
Sweden.
PAUL J. LAVRAKAS, Ph D, is Vice President and Senior
Research Methodologist at Nielsen Media Research in New York, New
York.
MICHAEL W. LINK, Ph D, is Senior Survey Methodologist at
the Centers for Disease Control and Prevention in Atlanta,
Georgia.
ROBERTA L. SANGSTER, Ph D, is Research Statistician at the
U.S. Bureau of Labor Statistics in Washington, D.C.
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