Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone
If you have a great idea for a book or informative content to share with an audience or have written a book and want to bypass traditional publishing, you’re in the right place. Aspiring and experienced writers alike will benefit from this user-friendly and detailed guide with coverage on the self-publishing process from preparing your manuscript and creating the perfect title to selling the final product.
Self-Publishing For Dummies lays out the pros and cons of self-publishing, helps you avoid the most common mistakes made by authors and self-publishers, and makes you aware of legal issues associated with book publishing. You’ll learn the basics of researching to include the right details, what the parts of a book are (from the copyright page to the index and bibliography), and when to edit your own work and when to hire a professional editor.
When it comes to the business aspects of self-publishing your book and building your own publishing company, you’re in charge of each exciting step from naming your business, to writing the business plan, managing the finances and expenses, and who to call on for expert advice. It’s up to you to decide on a title for your book, as well as the layout and design. Once your book is complete, you’ll have it printed — through traditional, non-traditional, or on-demand means.
You’ll discover how to
* Apply for and obtain an ISBN
* Copyright your work to protect it
* Negotiate with and manage vendors, including printers, designers, and copyeditors
* Secure a warehouse to store your book
* Work with distributors to get your book to your audience
* Set prices and monitor inventory
* Write a press release and other marketing materials to promote your book
* Collaborate with the media and publicists to build awareness for your book
* Build an online presence with a website, newsletters, blog, or podcast
* Create and sell additional products related to your book
Additionally, you can read about ten common self-publishing mistakes — and how to avoid them — and the best resources for self-publishers. Get your copy of Self-Publishing For Dummies today.
Содержание
Introduction.
Part I: Do It Yourself: Getting Started with
Self-Publishing.
Chapter 1: Welcome to Self-Publishing!
Chapter 2: Understanding the Pros and Cons of
Self-Publishing.
Chapter 3: Equipping Yourself with the Write Stuff.
Chapter 4: Creating a Winning Manuscript.
Chapter 5: Fine-Tuning Your Work with Careful Editing.
Part II: Pulling Together the Details: Administration and
Design.
Chapter 6: Setting Up Your Self-Publishing Business.
Chapter 7: Tackling Book-Specific Tasks.
Chapter 8: Coming Up with Creative Page Design and Layout.
Chapter 9: Judging a Book by Its Cover.
Part III: Start the Presses! Examining Printing
Choices.
Chapter 10: Trying Out Traditional Offset Printing.
Chapter 11: Print-On-Demand for Demanding Self-Publishers.
Chapter 12: Checking Out Some Non-Traditional Printing
Options.
Chapter 13: Working Successfully with Any Printer.
Part IV: Making Your Book a Bestseller: Distribution
Methods.
Chapter 14: Selling Your Book through Popular Online
Booksellers.
Chapter 15: Distributing Your Book through Traditional
Channels.
Chapter 16: Getting a Grip on Warehousing, Order Fulfillment,
and Shipping.
Chapter 17: Selling Your Book to the Big Boys for Better
Distribution.
Part V: Creating a Buzz: Publicity and Marketing.
Chapter 18: Crafting Publicity Materials for Your Book.
Chapter 19: Publicizing Your Book for Free with the
Media’s Help.
Chapter 20: Marketing Your Book with Paid Advertising and
Promotional Tools.
Chapter 21: Maximizing Your Marketing Power in Cyberspace.
Chapter 22: Expanding Your Income with Spin-Off Products and
Services.
Part VI: The Part of Tens.
Chapter 23: Ten Self-Publishing Mistakes to Avoid.
Chapter 24: Ten Useful Resources for Self-Publishers.
Index.
Об авторе
Jason R. Rich is the bestselling author of more than 32
books, including a few self-published titles. He has also
ghostwritten several additional books for business leaders and
well-known experts in their field. As a journalist, Jason continues
to contribute articles to numerous national magazines and major
daily newspapers, and he works as a freelance public relations and
marketing consultant for companies in a variety of
industries.
Some of Jason’s recently published books include The
Unofficial Guide to Starting a Business Online, 2nd Edition
(Wiley); Pampering Your Pooch: Discover What Your Dog Needs,
Wants, and Loves (Howell Book House); The Everything Family
Travel Guide to Walt Disney World, Universal Studios, and Greater
Orlando, 4th Edition (Adams Media); and American Idol Season
4: Official Behind-the-Scenes Fan Book (Prima/Random House).
Jason is also writing a series of personal finance guides for
Entrepreneur Press, the publishers of Entrepreneur magazine.
His most recent self-published book is The Bachelor’s
Guide to Life (i Universe).
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