Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.Christina L. Mc Dowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.
3 Электронные книги Jeanne M. Persuit
Jeanne M. Persuit: Social Media and Integrated Marketing Communication
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspectiv …
EPUB
английский
DRM
€50.24
Elizabeth J. Natalle & Jenni Simon: Michelle Obama
Michelle Obama: First Lady, American Rhetor is an edited anthology that explores the persona and speech-making of the country’s first African American first lady. The result of these thought-provokin …
EPUB
английский
DRM
€50.13
Christina L. McDowell Marinchak & Jeanne M. Persuit: Integrated Marketing Communication
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic …
EPUB
английский
DRM
€50.02
