Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
* Understand the creative preferences of organizations, departments, work groups, and individuals
* Identify and compare the different creativity profiles that describe specific purposes, practices, and people
* Produce the desired results by developing the right practices
* Blend creativity practices to meet the complex needs that characterize most work situations
o Develop required creative abilities in a team and in oneself
Содержание
Series Foreword xiii
Preface xv
1 The Creativity Map: Discovering Your Best Practices for Creativity at Work 1
2 Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go 21
3 Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting 55
4 Invest Practices: Profitable Creativity Through Partnering and Portfolios 81
5 Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems 111
6 Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces 139
7 Putting It Together: Guiding, Managing, and Integrating Creativity 167
Notes 195
Additional Resources and Readings 205
The Authors 213
Index 215
Об авторе
Jeff De Graff is professor of executive education at the University of Michigan Business School, where he teaches courses on creativity, innovation and change leadership, strategy, and organizational development. A founding partner of the Wholonics Leadership Group, a consulting firm specializing in value creation through innovation and change, he has consulted, taught, and lectured at leading firms around the world.
Katherine A. Lawrence is currently completing a Ph.D. in organizational behavior at the University of Michigan Business School. Her research interests include creativity, improvisation, managerial initiative, and learning, inspired by past work experience in filmmaking and educational technology.
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