Joe Weinman 
Cloudonomics [PDF ebook] 
The Business Value of Cloud Computing

The ultimate guide to assessing and exploiting the customer
value and revenue potential of the Cloud
A new business model is sweeping the world—the Cloud. And,
as with any new technology, there is a great deal of fear,
uncertainty, and doubt surrounding cloud computing.
Cloudonomics radically upends the conventional wisdom,
clearly explains the underlying principles and illustrates through
understandable examples how Cloud computing can create compelling
value—whether you are a customer, a provider, a strategist,
or an investor. Cloudonomics covers everything you need to
consider for the delivery of business solutions, opportunities, and
customer satisfaction through the Cloud, so you can understand
it—and put it to work for your business. Cloudonomics
also delivers insight into when to avoid the cloud, and why.
* Quantifies how customers, users, and cloud providers can
collaborate to create win-wins
* Reveals how to use the Laws of Cloudonomics to define strategy
and guide implementation
* Explains the probable evolution of cloud businesses and
ecosystems
* Demolishes the conventional wisdom on cloud usage, IT spend,
community clouds, and the enterprise-provider cloud balance
Whether you’re ready for it or not, Cloud computing is here to
stay. Cloudonomics provides deep insights into the business
value of the Cloud for executives, practitioners, and strategists
in virtually any industry—not just technology executives but
also those in the marketing, operations, economics, venture
capital, and financial fields.

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