Build your network, find a job, and been seen as a thought leader
Linked In is your number-one personal branding tool, and this friendly guide shows you how to harness it to build connections and relationships—and stand out in the world’s largest professional network. Linked In For Dummies walks you step by step through creating an eye-catching profile and demonstrates how to successfully expand your reach by connecting with colleagues, customers, and like-minded individuals from around the globe. Plus, you’ll discover how to become a thought leader by publishing your cutting-edge research on Linked In’s native publishing network, Pulse, and interact with your connections through updates.
Connections have never been more vital to a successful career, and this new edition of Linked In For Dummies is here to make sure you don’t miss out on your next big opportunity! From keeping track of your Linked In activities and writing and requesting recommendations to finding a job and using Linked In to cultivate sales leads, this friendly guide is the missing piece you’ve been waiting for to take your career from good to great—all with the click of a few buttons.
* Create a Linked In profile that showcases your skills and attracts contacts
* Find and connect with colleagues and industry leaders
* Understand Linked In etiquette and best practices
* Use Linked In to find a job, develop sales leads, and market your services
Don’t be left out—link up with this fully updated introduction to the Internet’s hottest professional networking tool.
Содержание
Introduction 1
Part 1: Linked In Basics 5
CHAPTER 1: Looking into Linked In 7
CHAPTER 2: Sign Up and Create Your Profile 27
CHAPTER 3: Completing Your Profile 43
Part 2: Finding Others and Getting Connected 67
CHAPTER 4: Searching Linked In 69
CHAPTER 5: Managing Introductions and In Mail 85
CHAPTER 6: Growing Your Network 101
CHAPTER 7: Connecting with and Endorsing Your Network 125
Part 3: Growing and Managing Your Network 145
CHAPTER 8: Staying in the Know with Linked In Pulse .147
CHAPTER 9: Exploring the Power of Recommendations 161
CHAPTER 10: Monitoring Your Linked In Activities Through Your Home Page 179
CHAPTER 11: Using Linked In with Your Internet Activity 193
CHAPTER 12: Accessing Linked In with Your Mobile Devices 207
Part 4: Finding Employees, Jobs, and Companies 219
CHAPTER 13: Finding Employees 221
CHAPTER 14: Finding a Job .235
CHAPTER 15: Following Companies on Linked In 249
Part 5: Using Linked In for Everyday Business 261
CHAPTER 16: Getting Connected with Linked In Groups 263
CHAPTER 17: Using Sales and Marketing Techniques for Yourself and Your Business 285
CHAPTER 18: Using Linked In Ads 301
CHAPTER 19: Miscellaneous Creative Uses of Linked In 315
Part 6: The Part of Tens 331
CHAPTER 20: Ten Linked In Do’s and Don’ts 333
CHAPTER 21: Ten Linked In Resources 343
Index 349
Об авторе
Joel Elad, MBA, is a social networking, Internet, and e Bay guru with a software development background and a yearning for entrepreneurship. He has authored or co-authored several books including Facebook Advertising For Dummies and Starting an Online Business All-in-One For Dummies.
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