John Grant is back! Bestselling author of Green Marketing
Manifesto fame returns to get you involved in creating a
sustainable future!
In this book, green business guru John Grant shows how
we, when we join forces through co-operative
initiatives, can really make changes and work towards a better
future.
John uses cases and examples from around the world, from social
networks to social ventures, Carrot Mobbing to the Carbon
Disclosure Project, to show how a move to greater co-operation
via what he calls Co-operative Networks can be a way forwards for
all of us to increase the common well-being.
Arguing that a climate for change can be created by engaging
rather than alienating people, John also demonstrates ways of
‘relocating dreams’ to allow us to reassess our desires
and priorities.
Whether you are a business leader, politician, armchair
economist, environmentalist or general interest reader, the
inspiration and ideas John Grant provides in Co-Opportunity
encourages us all to think again about our individual behaviour and
our actions — our ideas of what it is to be human — and to
get co-creating to build a better world for all. Sit back and
watch, or become part of this grass roots new movement.
Содержание
Foreword.
Introduction.
PART 1: A CLIMATE FOR CHANGE?
1. Why don’t we have a climate for change yet?
2. Organising for change: Obama and Transition Towns.
3. Putting organising for change into action.
PART 2: RELOCATING THE DREAMS.
4. If not consumerism, then what . . . ?
5. Relocating the dreams: growing our own, Nokia.
6. Putting relocating the dreams into action.
PART 3: CO-OPERATIVE RES PONSIBILITY.
7. The wall of irresponsibility.
8. Co-operative responsibility: the power of transparency.
9. Putting co-operative responsibility into action.
PART 4: ECONOMIC RESILIENCE.
10. Why the economy works against sustainability.
11. Economic resilience: Grameen, CCA and co-operatives.
12. Putting economic resilience into action.
PART 5: ABUNDANCE.
13. The difference between abundance and (financial)
productivity.
14. Abundant systems; craft guilds and community currencies.
15. Putting abundant systems design into action.
Postscript: a checklist for world builders.
Acknowledgements.
References.
Index.
Об авторе
John Grant was one of the co-founders of St Luke’s (the socially aware London ad agency) and is the author of 4 previous bestselling books on new frontiers in marketing, media and innovation. John’s sustainable marketing and innovation clients include (the UK Government) ACTONCO2, Cisco, The Co-operative Bank, The Design Council, The Guardian, innocent drinks, IKEA, ING, i-Team (a local government initiative), O2, Philips, The Royal Mail, SSE, Unilever. John is a prolific international speaker, writer, blogger, commentator and is an associate of Forum for the Future, Demos and an Observer Ethical Awards judge.
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