John (The University of Sydney, Australia) Connell & Phil (The University of Sydney, Australia) McManus 
Rural Revival? [PDF ebook] 
Place Marketing, Tree Change and Regional Migration in Australia

How, if possible, to re-populate declining rural and regional areas? Examining this crucial and complex issue in relation to Australia, this book explores how a particular organization, »Country Week», has emerged and developed as one means of stimulating the repopulation of declining or stagnating areas. While this is a problem shared by many other developed countries in Europe and North America, Australia»s »Country Week» programme puts forward an innovative range of place-marketing strategies that challenge rural decline and urban migration and can offer new approaches which could be adopted more widely.