Juan Carlos Gázquez-Abad is currently an associate professor of marketing at the Economics and Business School, University of Almería (Spain). Ph D in Marketing at University of Almería. Visiting professor at the University of Ghent (Belgium) in 2005. His research interests cover several marketing topics, especially those related to retailing and consumer behaviour. He is Associate Editor of the International Journal of Business Environment. His work has been published in Journal of Retailing, European Journal of Marketing, Journal of Marketing Theory and Practice, Internet Research, International Journal of Market Research, International Journal of Environmental Research, The Service Industries Journal, The International Review of Retail, Distribution and Consumer Research, Agribusiness, among others. He has contributed more than 100 papers to conference proceedings.
3 Электронные книги Juan Antonio Mondéjar-Jiménez
Juan Carlos Gázquez-Abad & Francisco J. Martínez-López: National Brands and Private Labels in Retailing
This book presents latest findings on brand marketing in retail. In times of economic downturn a ‘new retailing landscape’ is being shaped, in which retailers and manufacturers face new challenges to …
PDF
английский
€96.29
Juan Carlos Gazquez-Abad & Francisco J Martinez-Lopez: Olive-Oil Purchase Behaviour
Olive oil is an important component in the food system in most European markets. Moreover, its consumption is gaining interest among consumers, particularly in northern Europe, the U.S. and Canada. A …
PDF
DRM
€88.32
Michelle D. Fallon & Andrew H Keller: Auxins
With an intricate biosynthesis pathway and a complex gene signaling cascade, auxin is involved in many biological processes, including plant growth and responses against potential pathogens. In this …
PDF
DRM
€205.94
