Julia Anders 
Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication [EPUB ebook] 

Research Paper (undergraduate) from the year 2011 in the subject Communications — Public Relations, Advertising, Marketing, Social Media, grade: 1, 0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol.
Coca-Cola has grown to one of the world’s biggest and most successful companies.
Such a success could only be achieved by a strong and outstanding Marketing Management.
Coca–Cola connects with its audience and customers in a way that other companies don’t do.
This report provides information about Coca–Cola’s Marketing Strategy and analyzes its
communication, product and price policy.