Julia Hülsebeck & Katrin Becker 
Marketing concept using the example of Nutella [PDF ebook] 

Seminar paper from the year 2008 in the subject Business economics — Offline Marketing and Online Marketing, grade: 1.3, Wirtschaftsakademie Schleswig-Holstein, language: English, abstract: The content of this term paper is a marketing concept for Nutella — the nut nougat cream from Ferrero. It contains all the components of a complete marketing concept. The authors wanted to find out whether there is still room for improvement in the marketing of such a successful product as Nutella.