‘This book gives every sales professional, in any market, a
step-by-step process to make more sales, faster and easier than
ever before. Worth its weight in gold!’
—Brian Tracy, President, Brian Tracy International, and
Author of Advanced Selling Strategies
Does the sheer thought of selling make you nervous and
uncomfortable?
Do you find it difficult to overcome price objections?
Do you wish you could close more sales with less effort?
You are not alone. Most people are not natural-born sales
professionals. Making a sales call stresses us out. Meeting our
sales targets month after month is difficult and frustrating. We
make a living but we know we could do better, close more sales, and
earn more money.
Selling does not have to be difficult.
Now you can quickly and easily learn the techniques used by top
retail sales people. They are deceptively simple, yet extremely
effective. WhatâEUR(TM)s more, they can be used by
sales professionals in any business to improve their results.
Stop, Ask & Listen: Proven Sales Techniques to Turn Browsers
Into Buyers will show you:
* The 11 most common mistakes sales people make and how to avoid
them.
* How to create a connection with your potential customer quickly
and easily.
* The 33 questions that will gain your
prospectâEUR(TM)s trust.
* How to deliver an engaging and captivating sales
presentation.
* A four-step process to overcome virtually any objection.
* Lots of examples, sample scripts, and action plans you can use
to apply the concepts in the book, no matter what you sell.
Whether you are new to selling, an experienced veteran, or a sales
manager training, supervising, and coaching a team, you will learn
valuable strategies that will help you increase your sales and earn
more money.
Содержание
Acknowledgements.
Introduction.
Chapter One: The GUEST Approach to Selling.
Chapter Two: Powering Up Your Personal Attitude.
Chapter Three: Greeting Your Customer.
Chapter Four: Uncovering the Customer’s Needs.
Chapter Five: Explaining the Product.
Chapter Six: Solving Objections.
Chapter Seven: Telling the Customer to Buy.
Chapter Eight: Selling to the Opposite Sex.
Chapter Nine: Maximizing Your Sales Opportunities.
Chapter Ten: Harnessing the Power of Goals to Achieve Sales
Success.
Appendix 1: A-Z Qualifying.
Appendix 2: 100 Ways to Increase Your Sales.
Appendix 3: A Blueprint for Success.
A Final Comment.
Index.
Want More?
Want More?
Об авторе
Kelley Robertson, President of The Robertson Training Group,
has been helping people improve their skills for almost fifteen
years. He began by training employees, managers and owner/operators
in the hospitality industry, and then became Manager of Retail
Training for Sony of Canada. Since 1995, he has conducted hundreds
of training workshops and helped thousands of professionals improve
their sales results.
His growing client list includes the Canadian Franchise
Association, Crabtree & Evelyn, Delta Hotels, Fern Resort,
Hillebrand Estates Winery, Home Hardware, Rogers AT&T Wireless,
Rogers Video, Sony of Canada, and Staples/Business Depot.
Kelley Robertson’s articles are frequently published in a
variety of online and print magazines and newsletter, such as,
Selling Power, Training, Sales &
Marketing, Sales Promotion, Canadian Business
Franchise, Small Business Canada, Creative Training
Techniques, and Executive Sales Briefing. His column
appears regularly in Canadian Vending magazine, and his
weekly newsletter, The 59-Second Tip, provides insight on a
wide variety of business skills.
Kelley Robertson can be reached at href=’mailto:[email protected]’>[email protected].
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