автор: Krzysztof Kubacki

поддержка
Krzysztof Kubacki is Associate Professor in Marketing at Griffith University. Woven throughout his research is an interest in the relationship between social marketing and consumer culture, with his most recent work focusing on physical activity among adults and children and alcohol consumption among young people. Sharyn Rundle-Thiele leads Social Marketing at Griffith University and is Editor of the Journal of Social Marketing. Her research focuses on behavior change and she currently serves as an advisor on a diverse range of social marketing projects. Her current projects include changing adolescent attitudes towards drinking alcohol, and increasing healthy eating and physical activity to combat obesity.




10 Электронные книги Krzysztof Kubacki

Krzysztof Kubacki: Ideas in Marketing: Finding the New and Polishing the Old
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and …
PDF
английский
€213.99
Krzysztof Kubacki & Sharyn Rundle-Thiele: Formative Research in Social Marketing
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature.&#xa0 …
PDF
английский
€128.39
Timo Dietrich & Sharyn Rundle-Thiele: Segmentation in Social Marketing
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a va …
PDF
английский
€139.09
Krzysztof Kubacki & Gretchen Larsen: Music, Markets and Consumption
This is one of the first academically rigorous texts covering the whole topic of popular music as a major market, and its marketing and in the contemporary connected world. There are books written by …
PDF
английский
DRM
€51.36
Krzysztof Kubacki & Sharyn Rundle-Thiele: Contemporary Issues in Social Marketing
Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouragi …
PDF
DRM
€83.29
Kathy Knox & Krzysztof Kubacki: Stakeholder Involvement in Social Marketing
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of socia …
PDF
DRM
€51.07
Kathy Knox & Krzysztof Kubacki: Stakeholder Involvement in Social Marketing
This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of socia …
EPUB
DRM
€51.36
Linda Brennan & Christine Domegan: Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does …
PDF
английский
DRM
€56.40
Linda Brennan & Christine Domegan: Routledge Companion to Marketing and Society
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does …
EPUB
английский
DRM
€56.70
Linda Brennan & Lukas Parker: BEYOND THE DARK ARTS
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that …
EPUB
английский
DRM
€99.99