Innovation principles to bring about meaningful and sustainable growth in your organization
Using a list of more than 2, 000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.
- Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization
- Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; Business Week named Keeley one of seven Innovation Gurus who are changing the field
The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
Содержание
PART ONE INNOVATION
A NEW DISCIPLINE IS LEAVING THE LAB
CHAPTER 1 RETHINK INNOVATION 2
Eradicate lore, substitute logic
PART TWO TEN TYPES OF INNOVATION
THE BUILDING BLOCKS OF BREAKTHROUGHS
CHAPTER 2 THE TEN TYPES 16
An overview
CHAPTER 3 PROFIT MODEL 18
How you make money
CHAPTER 4 NETWORK 22
How you connect with others to create value
CHAPTER 5 STRUCTURE 26
How you organize and align your talent and assets
CHAPTER 6 PROCESS 30
How you use signature or superior methods to do your work
CHAPTER 7 PRODUCT PERFORMANCE 34
How you develop distinguishing features and functionality
CHAPTER 8 PRODUCT SYSTEM 38
How you create complementary products and services
CHAPTER 9 SERVICE 42
How you support and amplify the value of your offerings
CHAPTER 10 CHANNEL 46
How you deliver your offerings to customers and users
CHAPTER 11 BRAND 50
How you represent your offerings and business
CHAPTER 12 CUSTOMER ENGAGEMENT 54
How you foster compelling interactions
PART THREE MORE IS MIGHTIER
MIX AND MATCH INNOVATION TYPES FOR GREATER IMPACT
CHAPTER 13 GO BEYOND PRODUCTS 62
How to avoid being easily copied
CHAPTER 14 STRENGTH IN NUMBERS 78
Innovations using a combination of types generate better returns
PART FOUR SPOT THE SHIFTS
SEE THE CONDITIONS THAT BIRTH BREAKTHROUGHS
CHAPTER 15 MIND THE GAP 100
Uncover your blind spots
CHAPTER 16 CHALLENGE CONVENTION 104
See where your competitors are focusing — and then make different choices
CHAPTER 17 PATTERN RECOGNITION 118
See how industries and markets shift — and learn from those who saw the signs and acted on them
PART FIVE LEADING INNOVATION
USE BETTER PLANS TO BUILD BREAKTHROUGHS
CHAPTER 18 DECLARE INTENT 130
By being clear about where and how you will innovate, you massively increase your odds of success
CHAPTER 19 INNOVATION TACTICS 142
A toolkit that turns the Ten Types into building blocks for innovation
CHAPTER 20 USING THE INNOVATION PLAYBOOK 150
A selection of plays (and the combinations of tactics you’ll need to implement them)
PART SIX FOSTERING INNOVATION
INSTALLING EFFECTIVE INNOVATION INSIDE YOUR ORGANIZATION
CHAPTER 21 GET CRACKING 190
Everyone is afraid of the unfamiliar.
Here’s how to innovate anyway
CHAPTER 22 SPONSORS AND AUTHORS 196
Great firms make sure that innovation is not optional
CHAPTER 23 INSTALLING INNOVATION 200
Don’t worry about culture.
Build a systemic capability
CHAPTER 24 EXECUTE EFFECTIVELY 212
Principles for bringing your innovations to market on time and on budget
PART SEVEN APPENDIX
PUTTING THESE PRINCIPLES INTO PRACTICE
Go beyond the book to create your own innovation revolution
ACKNOWLEDGMENTS 232
INNOVATION BIBLIOGRAPHY 234
NOTES AND RESEARCH DATA 238
IMAGE CREDITS 251
INDEX 252
ABOUT THE AUTHORS 256
ABOUT DOBLIN AND MONITOR DELOITTE 258
Об авторе
Larry Keeley (www.monitortalent.com; Cambridge, MA) is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group, which was founded by Michael Porter and is one of the world’s leading global consulting practices. Business Week named Keeley one of seven Innovation Gurus who are changing the field, and cited Doblin for having many of the most sophisticated tools for delivering innovation effectiveness. Larry also teaches innovation strategy at Illinois Institute of Technology and at the Institute of Design in Chicago, the first design school in the U.S. with a Ph.D. program.
Bansi Nagji is a senior partner of Monitor Group, one of the world’s leading consultancies. He is leader of the firm’s global innovation practice and has direct responsibility for many of Monitor’s largest clients, helping leaders of global companies with their toughest growth challenges. He is a frequent speaker on the topic of innovation and authored the cover story on innovation in the May 2012 issue of Harvard Business Review. He holds a BA and MA from Cambridge University, England, and an MBA with Distinction from INSEAD, France.
Helen Walters is a writer and editor at Doblin and Monitor Group, and was previously innovation and design editor at Business Week. She is the TED conference’s official on-site blogger and has some 13, 600 followers on Twitter, while her daily blog of innovation-related updates, Thought You Should See This, has over 20, 000 subscribers. She is still a regular writer on innovation and design, is a contributing editor to her alma mater, Creative Review, and contributes opinion pieces to publications including Design Observer, Fast Company and Core77.com.
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