Exam Revision from the year 2012 in the subject Business economics — Trade and Distribution, Stralsund University of Applied Sciences, language: English, abstract: This exam preparations summarizes all the important knowledge necessary to pass an E-Commerce exam:
History of the Internet (when? Why? Background? Political background?);
Difference between www and Internet / Who invented www;
Typical services of www;
Technical background (what inventions, how many listeners);
New Economy;
Some Definitions;
B2C/B2B/C2B/C2C;
What is Intranet / Extranet?;
Information Society;
Five key drivers;
Moore’s law;
Web 2.0;
Comparing services of Web 1.0 and Web 2.0;
Push & Pull Communication;
1-2 mega trends;
Attributes of value added;
Revenue sources;
Social media (criteria);
Small world (what is the idea? Where used?);
Storytelling;
Viral Marketing (+ examples);
Marketing in e Commerce.
Содержание
1. History of the Internet (when? Why? Background? Political background?)
2. Difference between www and Internet / Who invented www
3. Typical services of www
4. Technical background (what inventions, how many listeners)
5. New Economy
6. Some Definitions
7. B2C /B2B/C2B/C2C
8. What is Intranet / Extranet?
9. Information Society
10. Five key drivers
11. Moore’s law
12. Web 2.0
13. Comparing services of Web 1.0 and Web 2.0
14. Push & Pull Communication
15. 1-2 mega trends
16. Attributes of value added
17. Revenue sources
18. Social media (criteria)
19. Small world (what is the idea? Where used?)
20. Storytelling
21. Viral Marketing (+ examples)
22. Marketing in e Commerce
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