Verolien Cauberghe is Associate Professor of Marketing Communication at Ghent University, Belgium.
Liselot Hudders is Assistant Professor of Marketing Communication and Consumer Behavior at Ghent University, Belgium. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.
2 Электронные книги Liselot Hudders
Verolien Cauberghe & Liselot Hudders: Advances in Advertising Research IX
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing …
PDF
английский
€96.29
Michel Walrave & Liselot Hudders: Sharenting Practices, Consequences and Protective Measures
This book provides an interdisciplinary analysis of the sharenting phenomena, while discussing the various stakeholders involved, e.g., the portrayed children and adolescents, (grand)parents and othe …
PDF
английский
€42.79
