Professor DDr. Adamantios Diamantopoulos, Holder of the Chair of International Marketing, University of Vienna, Austria.Professor Dr. Wolfgang Fritz, Director of the Institute of Marketing, Technische Universität Braunschweig, Germany, and Honorary Professor, University of Vienna, Austria.Professor Dr. Lutz Hildebrandt, Director of the Institute of Marketing, Humboldt University of Berlin, Germany, and Honorary Professor, University of Vienna, Austria.
2 Электронные книги Lutz Hildebrandt
Adamantios Diamantopoulos & Wolfgang Fritz: Quantitative Marketing and Marketing Management
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by th …
PDF
английский
€96.29
Udo Wagner & Klaus-Peter Wiedmann: Das Internet der Zukunft
Der technologische Fortschritt und insbesondere die modernen Formen der Kommunikation bewirken stetige Veränderungen der betrieblichen Geschäftstätigkeiten. Oft vollzieht sich der Wandel so rasch, da …
PDF
немецкий
€44.95
