Marc S. Busch 
The Impact of Social Networks on Everday Life from a Psychological and a Sociological Approach [EPUB ebook] 

Pre-University Paper from the year 2011 in the subject Communications — Public Relations, Advertising, Marketing, Social Media, grade: 1, 0, , language: English, abstract: ‘Social networking’ lies within human nature and evolved over centuries – at all times synchronously to recent innovation. ‘Social networking’ is not a modern ‘phenomenon’. To reduce it to simpler terms, ‘social networking’ means forming a society out of individuals.
An instantaneous paradigm shift – regarding our ways of communication – has already occurred. Checking new e-mails or social network updates developed into a casual, daily action, just like taking a short look at one’s watch in former times.
‘Facebook’ and it’s social media equivalents have had a massive impact on social life structures, especially within the examined age class of the under 18 year-old minors.