Marcella Vurro 
Strategic Planning and Implementation plan on the example of a digital communication agency [PDF ebook] 

Seminar paper from the year 2009 in the subject Business economics — Company formation, Business Plans, , language: English, abstract: The following Strategic Planning and Implementation assignment deals with an online advertising agency, that is embedded into a worldwide operating agency network, in the following called “group”. The below developed strategic plan is designed to give a structured approach to the achievement of the company’s objectives.