Time-tested strategies for making the best possible pricing
decisions and gaining an unbeatable competitive advantage
Pricing is one of the most important—and
difficult—marketing problems companies face when launching
new products. Unfortunately, the research that goes into making
optimal pricing decisions is a very time-consuming
process—unless, that is, you can afford to pay a consultant
or outside agency to do it for you. But if you’re like most small-
to medium-sized business owners and managers, time and money are
two things you absolutely don’t have to spare. Problem solved:
Written by a nationally recognized pricing expert, this book arms
you with proven strategies for guaranteeing that you’ll never again
leave money on the table when determining prices. And you’ll spend
the least possible time setting your more profitable prices.
* Packed with valuable worksheets and other valuable tools to
help guide your research and your pricing decision-making
* A goldmine of expert tips for pricing in any specialty market,
it offers a highly effective way to market your company’s product
more effectively and profitably
* Shows you how to avoid making your competitors’ pricing
mistakes and gain a powerful competitive edge in the process
* The author uses examples drawn from her years of consulting
work with companies large and small, including Food Network,
American Express Publishing, and Playboy
Об авторе
Dr. MARLENE JENSEN is a pricing strategy and
marketing/new business expert. Her decades of consulting work with
companies, large and small-including the Food Network,
American Express Publishing, and Playboy-are
consolidated in this powerful book/website combo. In addition to
consulting, Dr. Jensen has performed pricing tests for companies
such as CBS Publishing, her own launches (Sportswoman
magazine, Ancillary Profits and Media Marketing
newsletters, and Jensen-Fann Publishers) and in numerous academic
research studies. Dr. Jensen has taught marketing and pricing at
Western Connecticut State University, and currently at Lock Haven
University.
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