Never has advice on making money been so essential! Many of the world’s most successful businesses started during an economic downturn, so don’t let the credit crunch stop you. Make Your First Million shows you how to go it alone and make the money come rolling in! This straight-talking reality-check is one of the UK’s bestselling entrepreneurship titles of the last 18 months and in this new edition Martin shows you just how important it still is to follow your dreams — even in tough times.
This edition includes a brand new introduction on why entrepreneurship is the right choice, even in the current financial climate. Martin Webb started his first business in the recession of the early 90s and expounds the myths surrounding stating in a recession and outlines the possible benefits and advantages — as well as the cautions.
Includes:
* A look at the personal attributes you’ll need and how to develop them
* A real understanding of the impact of starting a business on your lifestyle and relationships
* An outline of the skills and knowledge needed to make your enterprise thrive
* Information on finance and how to minimise risk
* A unique Entrepreneur’s Toolkit packed with practical steps to success
‘The book contains a lot of advice for those with ambitious growth plans in mind.’
(Growing Business, June 2007)
‘As a highly readable primer in the art of making a success of a start-up it takes some beating.’
(Better Business, June 2007)
Содержание
Introduction to the 2nd Edition:
¯When is a good time to start a business?
¯Prologue: The false start.
¯1 So you want to be an entrepreneur?
¯2 Starting afresh.
¯3 Putting the idea into practice.
¯4 The Opening days.
¯5 Building on success.
¯6 Branching out and preparing to exit.
¯7 Cashing in.
¯The Entrepreneur’s Toolkit.
¯Item 1 The general business model and working
capital.
¯Item 2 Risk assessment.
¯Item 3 Getting the start-up money.
¯Item 4 Drawing up the first rough financial plan.
¯Item 5 The decision to lease premises or buy
them.
¯Item 6 Drawing up a detailed business plan.
¯Item 7 The formal documentation of staff
appraisal.
¯Index.
Об авторе
Martin Webb is a successful serial entrepreneur and the presenter Channel 4’s Risking It All and the face of Lloyd’s TSB adverts.
Martin’s entrepreneurial portfolio is impressive having made his fortune selling C-Side, the leisure company he co-founded on in 1993. C-Side grew from one site to 28 leisure venues over the following eight years before it was sold for £15 million in 2001. He then set up People’s Pubs — the country’s first pub that gives its entire profit to local charities that benefit the community and developed two commercial pub companies in London.
Today Martin has expanded his remit and has launched Dekorart, a web-based fine art digital printing company. He also runs many other businesses including a stunning rural retreat in France and will soon be launching two online ventures in different sectors.
Martin writes for the Daily Telegraph and regularly speaks at startup events.
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