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Howard Schultz: The Master Behind Starbucks [EPUB ebook] 

Howard Schultz, the name behind coffee giant Starbucks, is more than a successful businessman. He is a visionary who transformed the way the world enjoys this drink, creating a unique corporate culture and an innovative model of social responsibility.
 
Born in 1953 in Brooklyn, New York, Schultz had a childhood marked by poverty. This experience shaped his work ethic and his determination to succeed. A football scholarship took him to Northern Michigan University , where he majored in communications.
After graduation, Schultz began his career at Xerox, where he honed his sales and marketing skills. In 1982, he joined Starbucks, a small coffee bean store in Seattle.
 
Impressed by Starbucks’ potential, Schultz purchased the company in 1987. Under his leadership, Starbucks expanded rapidly, opening stores across the country and becoming a household name.
Schultz was instrumental in creating ‘Third Third, ‘ a welcoming space where people could gather, chat, and enjoy high-quality coffee. He also introduced innovative practices, such as the barista system and the offering of espresso drinks.
 
Schultz was obsessed with creating a unique corporate culture at Starbucks. He believed that employees, who he called ‘partners, ‘ were essential to the company’s success.
He has implemented comprehensive benefits programs, employee stock options, and training and development opportunities. This philosophy has resulted in a high level of engagement and loyalty among employees, which has contributed to the excellent customer service that has become Starbucks’ hallmark.

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