Create, manage, and measure innovation
In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you’ll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.
The author explains how to:
* Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business results
* Deploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performance
* Use the provided hands-on tools to measure your firm’s success at creating meaningfully new and interesting products, services, and experiences
Part of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.
Содержание
Preface 11
Motivation for This Book 18
The Roots of Design Thinking 22
The History of Innovation Metrics 24
Why? How? What? 27
WHY Are Design Thinking & Innovation Metrics Important? 29
A Quick Read to Get Inspired 45
The 101s: Essentials of Design Thinking & Measuring 57
Design Thinking 101 60
The Design Thinking Paradigm 61
Facilitating Workshops 74
Working in Teams 82
Building Capabilities 88
Measuring Impact 97
Measuring 101 145
From Observations to Real Metrics 146
Defining and Applying Metrics 157
Defining the North Star Metric(s) 167
Working with Exploration Metrics 175
Selecting Exploitation Metrics 187
Measuring Creativity 197
Reflecting Measurements 211
Design Thinking Toolkit 103 Measuring Toolkit 223
Performance Measurements 201 256
OKRs and Beyond 258
The Roots of Measuring Objectives 260
Three Mindshifts Applying OKRs 264
Tips and Tricks for Implementing OKRs 271
Facilitating Performance Objectives 277
The Future of Design Thinking & Data-Driven Innovation 312
Creating Impact with Advanced Tools 314
Data-Driven Innovation 301 318
Design Thinking & Data Analytics 319
Applying the Hybrid Model 320
Design Thinking & Artificial Intelligence 335
Gaining Efficiency in Customer Interactions 336
OKR Toolkit 285
Design Thinking & Neuroscience 359
Transferring Brain Patterns into Value 360
A Final Word 376
Practitioner Voices 380
Index and Sources 382
Об авторе
Michael Lewrick has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.
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