This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach.It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.
Monica Bira & Corina Daba-Buzoianu
Exploring Communication through Qualitative Research [PDF ebook]
Exploring Communication through Qualitative Research [PDF ebook]
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Формат PDF ● страницы 402 ● ISBN 9781527509504 ● редактор Monica Bira & Corina Daba-Buzoianu ● издатель Cambridge Scholars Publishing ● опубликованный 2018 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6211451 ● Защита от копирования Adobe DRM
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