This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or globalcontext, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.
Nakamaki Hirochika Nakamaki & Matsunaga Louella Matsunaga
Globalizing Asian Religions [PDF ebook]
Management and Marketing
Globalizing Asian Religions [PDF ebook]
Management and Marketing
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язык английский ● Формат PDF ● страницы 340 ● ISBN 9789048531097 ● редактор Nakamaki Hirochika Nakamaki & Matsunaga Louella Matsunaga ● издатель Amsterdam University Press ● опубликованный 2019 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6928850 ● Защита от копирования Adobe DRM
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