Neil Mc Phee is a long-time qualitative researcher, who began
his career in 1972. Having been told by his boss, in his first
week»s employment in research, to go and help out with some
interviewing (of retired people, applying for old-age bus
concession passes), he discovered his probable incompatibility with
structure by omitting to fill out any questionnaires at all.
Some 25 years ago, Neil was introduced to new thinking at a
presentation on Nonverbal Communication and Body Language. He
became sold on the possible applications and the subject in
general. Soon after that, Neil discovered NLP.
There was little turning back after that. You cannot unlearn
something so potent and pretend that none of it existed. Since
then, Neil has variously bought, run and sold his own full-service
agency and worked as Qualitative Research Director for an
American-owned agency. He now offers his services as a
Qualitative/Ethnography Practitioner and Consultant, both in the UK
and internationally.
Neil trained in NLP/Hypnotherapy with Roger Terry.
Roger Terry is a scientist with over 25 years»
experience in running and building successful businesses. Ten years
ago, he founded Evolution Training with his partner Emily, and he
now works with businesses and individuals, guiding them to evolve
to their full potential. Previously, his career was within the
utility sector, where he was responsible for new business creation
and innovative business development.
An international NLP Master Trainer, hypnosis instructor and expert
on human value systems, Roger leads seminars and consults with
companies on executive teams in the UK, USA, Europe and the Middle
East. His expertise in cultural change has helped businesses
revitalise their organisations and people, bringing their cultures
in line with the business strategy required to produce profit and
growth.
With a talent for using Neuro-Linguistic Programming and personal
development techniques, Roger has a pragmatic and practical style.
His enthusiastic and forthright approach to coaching, with a
focused Neuro-Linguistic Programming methodology, provides a unique
intervention approach that allows a client to achieve the maximum
movement in their chosen direction for minimum effort.
1 Электронные книги Neil McPhee
Roger Terry & Neil McPhee: The Hidden Art of Interviewing People
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, …
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