This highly popular introduction to strategic management has now
been revised to take account of the latest developments in the
field.
* * New edition of a highly popular introduction to strategic
management.
* Provides a clear framework for understanding the issues in
corporate strategy, supported by current case examples.
* Revised to take account of the latest development in the
field.
* Now features twelve new cases.
* Includes new chapters on issues relating to the resource-based
view of the firm, innovation, learning, and the ‘new
economy’.
* Includes a new concluding chapter looking at present and future
issues in strategic management.
* Continues to combine the latest management concepts with and
emphasis on current business applications and implementation.
Содержание
1. What Is Strategic Management.
2. Situational Analysis: The Firm & Its Environment.
3. Strategic Choice.
4. The Resource-Based View Of The Firm.
5. Organization & Strategy.
6. The Management Of Strategic Change.
7. Present & Future Issues In Strategic Management.
Об авторе
Paul Dobson is Professor of Retail Strategy and Industrial
Organization at Loughborough University Business School.
Ken Starkey is Professor of Srategic Management and
Organizational Analysis at the University of Nottingham Business
School.
John Richards is Special Professor in charge of the MBA
programmes at the University of Nottingham Business School.
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