Choosing By Advantages (CBA) is a gamechanger. It useful at home, at work and anywhere else decisions are made. It helps families align on decisions delivering better outcomes. It enables project teams to think through and align on better decisions and work products for their customers, delivering increased value. It helps organizations make better decisions for their employees and for their customers. When CBA is executed properly and facilitated correctly, all stakeholders can understand why specific decisions were made.
This book is a clear, concise explanation of how to use Choosing By Advantages Sound Decisionmaking. It explains the underlying concepts, the vocabulary, the most frequently used methods, as well as some of the keys to successful facilitation for better group decisions. This book should be on everyone’s shelf!
What is Choosing By Advantages?
Choosing By Advantages (CBA) is a decisionmaking system developed by Jim Suhr in 1986 while he was working for the US Forest Service. Underpinning the system is the Fundamental Rule — ‘Decisions must be based on the importance of advantages.’ The CBA system includes definitions, models, and principles, in addition to tools, techniques, and methods of decisionmaking. There are methods for all types of decisions, from the simplest to the most complex. Sound decisionmaking, the foundation of the CBA system and the topic of this book, is a collaborative and transparent way to make decisions amongst any group of stakeholders.
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