автор: Richard Mosley

Simon Barrow and Richard Mosley are colleagues in the London based management consultancy People in Business, whose work with senior managers to improve their organisation»s performance is driven by the thinking in this book. Simon Barrow was a brand manager at Best Foods (now Unilever) and Colgate-Palmolive before becoming CEO of an advertising agency within the Charles Barker Group, where his growing involvement with HR sparked his creation of the Employer Brand concept and subsequent research with London Business School. Richard Mosley has been involved in brand strategy development and implementation for nearly twenty years, including eight years with WPP»s marketing consultancy Added Value where he led the internal marketing practice. Both authors share a belief in the need for marketing and HR to work together more effectively, especially in businesses which rely on people to deliver the customer brand experience. People in Business»s recent clients include BP, British Airways, Hiscox, John Lewis, Man Investments and Unilever.