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Robin Klostermeier & Steffi Haag 
Geschäftsmodelle digitaler Zwillinge [PDF ebook] 
HMD Best Paper Award 2018

поддержка
Обложка Robin Klostermeier & Steffi Haag: Geschäftsmodelle digitaler Zwillinge (PDF)


Der digitale Zwilling lässt sich als intelligentes, digitales Abbild eines realen Produktes oder Prozesses beschreiben. Die Studie untersucht digitale Zwillinge aus einer Geschäftsmodellperspektive. Eine vergleichende Analyse von sechs unterschiedlichen Geschäftsmodellen anhand des Business Model Canvas zeigt deutliche Unterschiede in der Interpretation der Begrifflichkeit des digitalen Zwillings und dessen Verwendung als Geschäftsmodell auf. Die größte Herausforderung für die Entwicklung digitaler Zwillinge sind fehlende monetäre Argumente und das Überwinden von Schnittstellenproblematiken. Gleichzeitig werden große Potenziale im Business to Business-Bereich (B2B) und mittelfristig auch im Business to Customer-Bereich (B2C) erwartet. 

​
Die Autoren:

Robin Klostermeier ist Unternehmensberater und berät Kunden zu Fragen der digitalen Transformation und Datenintegration.

Prof. Dr. Steffi Haag ist Juniorprofessorin für Wirtschaftsinformatik an der Friedrich-Alexander-Universität Erlangen-Nürnberg.

Prof. Dr. Alexander Benlian ist Professor für Wirtschaftsinformatik & E-Services an der Technischen Universität Darmstadt.

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Содержание

Anwendungsbereiche digitaler Zwillinge.- Fallstudienergebnisse – Definition digitaler Zwillinge, digitaler Zwilling als Produkt und Geschäftsmodell.- Entwicklung und Potenziale digitaler Zwillinge.- Implikationen für Forschung und Praxis.

Об авторе

Robin Klostermeier ist Unternehmensberater und berät Kunden zu Fragen der digitalen Transformation und Datenintegration.
Prof. Dr. Steffi Haag ist Juniorprofessorin für Wirtschaftsinformatik an der Friedrich-Alexander-Universität Erlangen-Nürnberg.
Prof. Dr. Alexander Benlian ist Professor für Wirtschaftsinformatik & E-Services an der Technischen Universität Darmstadt.
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язык немецкий ● Формат PDF ● страницы 29 ● ISBN 9783658283537 ● Размер файла 1.1 MB ● издатель Springer Fachmedien Wiesbaden ● город Wiesbaden ● Страна DE ● опубликованный 2019 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 7259316 ● Защита от копирования Социальный DRM

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