1 Электронные книги Ronald E. (University of Tennessee Knoxville) Taylor
Eric E. (University of Tennessee Knoxville) Haley & Margaret A. (University of Tennessee Knoxville) Morrison: Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach …
PDF
английский
DRM
€57.60
