Schneider Jan Georg Schneider & Luginbuhl Martin Luginbuhl 
Media as Procedures of Communication [EPUB ebook] 

The book explores the multifaceted nature of media and communication by challenging traditional views that consider media solely as technical infrastructures for transmitting information. Instead, it focuses on mediality as an empirically relevant concept and proposes to understand media as socially constituted semiotic procedures that shape and are shaped by communicative practices. The book is structured around this central idea, with four main sections.Part I examines digital environments, analyzing the interplay between multimodal approaches and mediality through case studies such as digital learning platforms and Zoom seminars. Part II focuses on journalistic procedures, investigating how media shapes political debates and news presentation on platforms like Instagram. Part III delves into embodied processes, particularly the role of the body movements and gestures in communication, illustrated through analyses of yoga tutorials and family dinner conversations. Part IV combines diverse semiotic and medial resources, with studies on historical data interpretation and virtual reality gaming practices. The book aims to provide a comprehensive understanding of the role of different media in constituting meaning and shaping social interactions.