In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. Coverage includes the use of artificial intelligence, big data and other new technologies that add to the new product development (NPD) process and help to create successful products with shorter lead times. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research.
Aimed at all those involved in new product development, e.g. marketing personnel, food engineers and manufacturers as well as food scientists, this book will provide a fascinating insight into this exciting area of research.
Содержание
Food Development: The Sensory &
Consumer Approach;
The Changed Paradigm of Consumer Science: From Focus Group to Mind Genomics;
Ideas from the World of Information Science : A Model-Driven Development;
Imputing Emotions to Foods;
Consumer Testing With Children – Challenges And Opportunities;
Consumer-designed Features for the Labeling, Packaging, and Advertising of Insect-based Proteins. A Practical Application of the Design of Ideas;
Artificial Intelligence to Identify Ideas;
Mind Genomics (Bimi Leap) to Create New Ideas;
Assigning People to Empirically Uncovered Mind-sets: A New Horizon to Understand the Minds and Behaviors of People;
Systematics and Researcher Proclivities in Product Design: History, Success, and Pivot to the Future;
Thinking like an Amora
Об авторе
Szent István University, Hungary
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