Social Media Handbuch

Stefan Stumpp & Daniel Michelis

Stefan Stumpp & Daniel Michelis
Social Media Handbuch [PDF ebook]
Theorien, Methoden, Modelle und Praxis

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Обложка Stefan Stumpp & Daniel Michelis: Social Media Handbuch (PDF)

Das Social Media Handbuch begleitet langfristige Entwicklungen im sich ständig wandelnden Social Media Bereich und erklärt grundsätzliche Zusammenhänge. Es beschreibt ein Strategiemodell für die Entwicklung eigener Lösungen, fasst Theorien, Methoden und Modelle führender Autoren zusammen und zeigt deren praktische Anwendung. Auch aktuelle Entwicklungen werden aufgeführt. Es wird das Thema Datenverarbeitung in Sozialen Medien behandelt. Eine Betrachtung der Plattformökonomie mit ihren ökonomischen Funktionsweisen erleichtert die Einordnung von Geschäftsmodellen in Sozialen Medien. Es wird zudem dargelegt, wie Plattformen und ihre Algorithmen unser Handeln und unsere Meinungsbildung beeinflussen können.
Mit Beiträgen von
Prof. Karin Bjerregaard Schlüter, Andrea Braun, Franziska Geue, Tobias Knopf, Markus Korbien, Prof. Dr. Daniel Michelis, Stefan Pfaff, Thanh H. Pham, Tom Reichstein, Prof. Dr. Anna Riedel, Michael Sarbacher, Prof. Dr. Dr. Thomas Schildhauer, Prof. Dr. Hendrik Send, Dr. Stefan Stumpp, Prof. Dr. Sebastian Volkmann, Jan-Benedikt Weber, Julia Weißhaupt, Norman Wiebach und Prof. Dr. Christian Wissing.

€44.00

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язык немецкий ● Формат PDF ● ISBN 9783748907466 ● Размер файла 9.3 MB ● редактор Stefan Stumpp & Daniel Michelis ● издатель Nomos Verlag ● город Baden-Baden ● Страна DE ● опубликованный 2021 ● Издание 4 ● Загружаемые 24 месяцы ● валюта EUR ● Код товара 7867359 ● Защита от копирования Adobe DRM

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