Stephanie Jones 
BRICs and Beyond [PDF ebook] 
Lessons on Emerging Markets

Foreword by Professor Wim Naudé, Director of Research, ix

Maastricht School of Management

About the Author xiii

Chapter 1 Introduction 1

Doing Business in Emerging Markets – Risks, Opportunities and Practice

PART I – RISKS 7

Chapter 2 Country Risk 9

Politics and Business in Emerging Markets

Chapter 3 Corporate Social Responsibility 57

Transparency, Ethics and Governance in Emerging Markets

Chapter 4 Business Culture 95

Cross-Cultural Management and People in Emerging Markets

PART II – OPPORTUNITIES 119

Chapter 5 Marketing 121

Implementing Marketing Ideas into and from Emerging Markets

Chapter 6 Entrepreneurship and Innovation 151

Technology, Innovation and New Business Ventures in Emerging Markets

PART III – PRACTICE 177

Chapter 7 Strategy and Operations 179

Changing Business Strategies and Operations in Emerging Markets

Chapter 8 Strategic Alliances 211

Western Business and Emerging Market

Business – Working Together

Chapter 9 Lessons for Global Business 249

What We Can Learn from the BRICS and Beyond

Glossary 261

Reading List 267

Recommended Further Reading 275

Index 279

Dr Stephanie Jones is Associate Professor of Organizational Behavior at Maastricht School of Management (MSM), having graduated with a Ph D from University College London, and a Bachelor’s degree from the London School of Economics. Dr Jones has authored over 25 full-length internationally-published books on business and management. Her most recent books include Nelson’s Way: Leadership Lessons from the Great Commander (Nicholas Brealey, 2005), textbooks for MSM on thesis writing, leadership and culture (Meyer & Meyer, 2007-9), Psychological Testing (Harriman House, 2010) and Leadership: Key Concepts (Sage, 2012). Previously a journalist and consultant, she has lived and worked in Hong Kong, China, India, Australia, Dubai and Kuwait. She teaches MBA students based across the world, in Asia, Africa, the Middle East, Eastern Europe and South America, especially courses on leadership, culture, corporate social responsibility and change management.