Steven Watts 
Mr. Playboy [EPUB ebook] 
Hugh Hefner and the American Dream

Acknowledgments.

Introduction: The Boy Next Door.

PART I BEGINNINGS.

1 A Boy at Play.

2 Boot Camp, College, and Kinsey.

3 The Tie That Binds.

PART II ASCENT.

4 How to Win Friends and Titillate People.

5 Hedonism, Inc..

6 The Pursuit of Happiness.

7 An Abundant Life.

8 Living the Fantasy.

PART III TRIUMPH.

9 The Philosopher King.

10 The Happiness Explosion.

11 Make Love, Not War.

12 What Do Women Want?

13 Down the Rabbit Hole.

14 Disneyland for Adults.

PART IV MALAISE.

15 A Hutch Divided.

16 The Dark Decade.

17 The Party’s Over.

18 Strange Bedfellows.

PART V RESURGENCE.

19 The Bride Wore Clothes.

20 All in the Family.

21 Back in the Game.

Epilogue: Playboy Nation.

Notes.

Index.

Steven Watts is Professor of History at the University of Missouri. He is the author of five books, including The People’s Tycoon: Henry Ford and the American Century and The Magic Kingdom: Walt Disney and the American Way of Life.