Sven Windahl & Benno Signitzer 
Using Communication Theory [EPUB ebook] 
An Introduction to Planned Communication

‘Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and in its second, revised edition, it is still a most reliable and accessible guide to the lessons that communication theory and research offer to practitioners, especially in planning for change.’
— Denis Mc Quail, Professor Emeritus, University of Amsterdam

‘Using Communication Theory has become a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of professions requiring communication planning.’
— Larsåke Larsson, Örebro University

What does theory have to do with the practice of communication? Communication planning is used daily by thousands of people: public relations practitioners, technical writers, information campaigners, advertising professionals, organization consultants, educators, health communicators and more. Without a solid understanding of communication theory, practitioners have difficulty getting their messages heard.

The second edition of this best-selling textbook has been updated with the student firmly in mind. With new learning features that directly engage with the practical side of theory, students will:

• Practice what they learn with activities and exercises.


• Apply their own experiences to theory through prompts to reflection.


• Consolidate their learning with highlighted definitions and lists of key terms.


• Take it further with boxed excerpts from classic texts.

Showing how theories relate directly to the planning and experience of effective communication, Using Communication Theory — 2nd Edition provides indispensable insights into the practical nature of communication theory. In today’s landscape of communication overload, this book remains an essential, authoritative guide for both students and practitioners.

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