Thomas Kramer 
eBusiness: Strategies, Frameworks, Business Models, Networking, Security, ePayment, eProcurement, SCM, ERP, CRM, Case Study: Channel Conflicts [EPUB ebook] 

Script from the year 2000 in the subject Computer Science — Commercial Information Technology, grade: 1, 0 (A), European Business School — International University Schloß Reichartshausen Oestrich-Winkel (Information Systems), language: English, abstract: Theme 1: Strategy and Applications
1. There are 2 approaches to apply e-business:
• Portfolio oriented methods:
—> IT follows strategy (reactive)
— Directed towards aligning the IS function with the company’s strategy
— IS function as a business expense
— Top-Down Approach
• Impact oriented methods:
—> IT (partly) determines strategy (interdependent)
— IT integral part of the strategy formulation process (dynamic alignment)
— IS function as a business investment
— Bottom-Up Approach
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