Thomas Punzel & Elisabeth Stockmann 
Case Study “Risk and Decision Making” [EPUB ebook] 
Using the example of Jet Airways

Scientific Study from the year 2008 in the subject Business economics — General, grade: B-, University of Birmingham, language: English, abstract: Jet Airways is one of the biggest airline companies in India. The company started its
operations in May, 1993 from Mumbai/India. The main products of the company are
passengers air transportation, cargo service and services such as City Check-in or Ramp
handling. Jet Airways operates 340 flights daily and mostly to their 44 domestic
destinations but the company also serves the six following international destinations:
Malaysia, Nepal, Singapore, Thailand and the United Kingdom. Jet Airways’ revenue in
2006 accounted for 1379.9 million USD, which signifies an increase of 38.8%
compared to 2005 (ICFAI, 2005).
The trend of fast global travel goes together with the strong supplier power, as aircraft
manufacturing is dominated by a duopoly. The global airline industry is a deregulated
industry which attracts new entrants (airlines) and the most successful segment is the
domestic one, with a volume of 67.3%. Another indication for more and fast global
travel are growing passenger numbers of 6.5% (2002-2006)(ICFAI, 2005).