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Thomas Schmidt
Theatermanagement [PDF ebook]
Eine Einfuhrung

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Обложка Thomas Schmidt: Theatermanagement (PDF)

Das Lehrbuch Theatermanagement gibt eine Einführung in den Theaterbetrieb, seine Strukturen und Prozesse und die wesentlichen Grundlagen des Managements in den Bereichen Finanzen, Personal, Marketing und Vertrieb, Planung, Organisation und Kommunikation. Anhand von Fallbeispielen werden aktuelle Entwicklungen in der deutschen Theaterlandschaft und ihre Reformpotentiale vor dem Hintergrund der sich verändernden Rahmenbedingungen analysiert. Der Autor geht davon aus, dass der Managementbegriff grundsätzlich auf den Theaterbetrieb anwendbar ist, wenn eine Symbiose zwischen künstlerischen und wirtschaftlich-organisatorischen Aspekten hergestellt wird.

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язык немецкий ● Формат PDF ● ISBN 9783531943336 ● издатель VS Verlag fur Sozialwissenschaften ● опубликованный 2012 ● Загружаемые 3 раз ● валюта EUR ● Код товара 6315720 ● Защита от копирования Adobe DRM

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