A one-page tool to reinvent yourself and your career
The global bestseller Business Model Generation
introduced a unique visual way to summarize and creatively
brainstorm any business or product idea on a single sheet of paper.
Business Model You uses the same powerful one-page tool to
teach readers how to draw ‘personal business models, ‘ which reveal
new ways their skills can be adapted to the changing needs of the
marketplace to reveal new, more satisfying, career and life
possibilities. Produced by the same team that created Business
Model Generation, this book is based on the Business Model
Canvas methodology, which has quickly emerged as the world’s
leading business model description and innovation technique.
This book shows readers how to:
* Understand business model thinking and diagram their current
personal business model
* Understand the value of their skills in the marketplace and
define their purpose
* Articulate a vision for change
* Create a new personal business model harmonized with that
vision, and most important, test and implement the new model
When you implement the one-page tool from Business Model
You, you create a game-changing business model for your life
and career.
Содержание
Canvas
Learn to use the key tool for describing and analyzing organizational and personal business models.
Chapter 1 Business Model Thinking: Adapting to a Changing World 19
Chapter 2 The Business Model Canvas 25
Chapter 3 The Personal Business Model Canvas 53
Reflect
Revisit your life direction and consider how you want to align your personal and career aspirations.
Chapter 4 Who Are You? 81
Chapter 5 Identify Your Career Purpose 133
Revise
Adjust — or reinvent — your work life using the Canvas and discoveries from previous sections.
Chapter 6 Get Ready to Reinvent Yourself 161
Chapter 7 Re-Draw Your Personal Business Model 175
Act
Learn to make it all happen.
Chapter 8 Calculate Your Business Value 209
Chapter 9 Test Your Model in the Market 223
Chapter 10 What’s Next? 243
Extras
Read more about the people and resources behind Business Model You.
The Business Model You Community 252
Creator Bios 254
Notes 256
Об авторе
Tim Clark is a professor of business, multimillionaire
entrepreneur and author. He was editor of the international
bestseller Business Model Generation. As a psychology major
at Stanford University, Clark developed a keen interest in
vocational counseling. Following the sale of his latest company,
Clark devoted himself exclusively to teaching and writing, focusing
on his ‘entrepreneurship for everyone’ approach to personal career
development.
Alexander Osterwalder, Ph D is an international speaker,
workshop facilitator and strategy consultant. He writes a popular
blog on business model innovation at
www.businessmodelalchemist.com.
Yves Pigneur, Ph D, is a professor of business at the
University of Lausanne, Switzerland.
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