Wendy Leeds-Hurwitz 
Semiotics and Communication [PDF ebook] 
Signs, Codes, Cultures

Communication is, among other things, about the study of meaning — how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics — a language that provides