William J. Abraham 
The Art of Evangelism [PDF ebook] 
Evangelism Carefully Crafted into the Life of the Local Church

Following his best seller, The Logic of Evangelism, this book takes further Professor Abraham’s belief that evangelism should involve taking the whole gospel to the whole person. The book reveals his understanding that evangelism is more than winning people for Christ—it is a process of discipleship, introducing new converts to all the riches of the Christian faith.
Of course, anyone can undertake evangelism, but some do it with a slapstick attitude, as though they were throwing paint on canvas. In this book, Professor William Abraham declares that evangelism is an art. Evangelism is to be crafted with care, it is to be undertaken thoughtfully, it is to be placed carefully in the overall strategy of church life. Moreover, Christians are not made by throwing words at people, they are won by the care and love of a Christian community that takes seriously its traditions and its Bible.

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